To say we have a great bunch of partners is an understatement. Speaking with many of you has yielded great insight and commonality. For example, almost all of our partners are family-owned with a vested interest in serving our collective market. The passion for building client relationships centered around service, responsiveness, and expertise is evident. Please help us communicate your story by informing us of your wins, trainings, and events.
Marketing communications is all about providing valuable information to your audience. While it's ok to do a bit of cheerleading by communicating the sales wins, it is equally, if not more important, to address the immediate needs and interests of prospects and clients. The end goal is to position you and your company as subject matter experts. Publishing topics that address industry and client pain points is a great start. Additionally, informing and educating on timely issues and topics helps to solve client issues and learning gaps. An example of this was our last campaign on Cybersecurity. While it was a simple overview, it helps jumpstart the process of ensuring your clients are thinking about the issue and know to contact you as the expert.
PRODUCT MARKETING
Enhanced Development
Innovation
As mentioned in our last newsletter, we have been growing our development and engineering teams to provide more frequent releases. Our teams are focusing on qualitative measures, innovative technologies, and future enhancements. Looking for a specific feature or implementation? Let us know!
We were recently in Canada with our partner, Innovative Traffic Solutions, for a few trade shows. The first was ITE in Winnipeg, followed by ITS in Windsor.
The next show on the list for SWARCO McCain is IMSA Forum and Expo, June 25 - 29th, in Reno, NV. We're looking forward to seeing many of you at the show and our annual distributor dinner. Haven't RSVP'd yet? Click "RSVP" to let us know if you're joining us for dinner.
